Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs From:Craig Stull , Phil Myers , David Meerman Scott , Wiley ,
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See larger picture. | | Amazon Sales Rank:# 7551 User Rating: Customer Reviews List Price:$27.95 Amazon.com's Price:$16.77 Prices subject to change. You Save:$11.18 (40.00%) Availability:Usually ships in 24 hours |
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Binding: Hardcover
Dewey Decimal Number: 658.409
EAN: 9780470260364
ISBN: 047026036X
Label: Wiley
Manufacturer: Wiley
Number Of Items: 1
Number Of Pages: 224
Packaged Height: 90 hundredths-inches
Packaged Length: 890 hundredths-inches
Packaged Weight: 80 hundredths-pounds
Packaged Width: 590 hundredths-inches
Publication Date: 2008-06-30
Publisher: Wiley
Studio: Wiley
Product Description:
If you market a product, service, or idea in any business, industry or organization, you must read Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs, a guide to understanding and meeting the needs of consumers, whether or not they make those needs clear. An easy-to-follow six-step process developed over the past 15 years can help you address unsolved problems, recognize buyer personas, quantify impact and create breakthrough experiences. Stop wasting time by guessing what your market needs and start understanding consumer desire.
Customer Reviews:
1 of 1 customers found the following review helpful:
A Book for Every Marketer, 2008-09-09
This book is a must read for all entrepreneurs and their marketing department. If you're lucky enough to read this book before developing your business plan, you're going to benefit greatly. This book really helped our team dig at how we were developing and marketing our application and our business.
The examples of the book are unique and interesting, supporting the entire premise. Perhaps the best feature of the book is that it can easily be used as a checklist for your company, your product or your service. This book must be purchased by you and must be read by your staff.
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