19 of 22 customers found the following review helpful:
 It maybe designers-must-have... but, 2005-07-27
It's full of ads.
Not just plain ads on plain papers, but on special papers that are triple times as thick as other regular pages...
It's so cluttered with ads that actual contents of this book are hidden among those "specially treated" ads, and you have to look for those contents pretty hard... if you still wanna read it.
I would recommend Communication Arts
5 of 12 customers found the following review helpful:
 a designers MUST, 2004-10-27
great monthly information on the latest design trends and figures. Sadly it only comes 2x's a year.
61 of 77 customers found the following review helpful:
Great Mag...But Amazon is charging $22 more than sub cost, 2004-06-07
I found a how magazine and it is charging $29.99 for a subscription. I came across this same problem on another magazine that I was going to subscribe from Amazon...but the magazine itself was charging far less. I wrote Amazon about the price change (and they claim they correct prices in a few weeks) months later that magazine cost has not changed...Not a good sign for Amazon...for magazine subsrciptions. I love Amazon...but why are they so out of whack with magazine costs?
5 of 7 customers found the following review helpful:
As a subscriber for over 3 years..., 2003-10-30
... I highly recommend this magazine to anyone interested or immersed in the graphic design industry. I have kept every single issue and frequently refer to them for ideas, reference, or to simply get those creative juices flowing. HOW's biggest asset is their dedication to helping the reader understand the business side of the industry and the all important client relationship. HOW does not exclude anyone in that they address the different issues agencies and freelancers face when conducting business.
15 of 15 customers found the following review helpful:
HOW is a good buy and a great resource, 2003-05-23
HOW is very practically-oriented, not a lot of "look at us, we're graphic designers" [junk] you see in other graphic design magazines. Self-importance is out. Information-importance is in. Each issue has loads of sage advice, and it's all very understandable to all designers, novice to Madison Aveenue.Great magazine for all graphic designers.
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Amazon Sales Rank:#343