Palore is a free browser plug-in that automatically converts phone numbers in any site into links. When you click on one of these links, a small bubble opens up, letting you make a free call directly from your browser. It also displays reviews fetched from various sites where people have written about the business. Palore also shows other useful information about each phone number - for example, if it's a restaurant number, you can reserve a table directly from the bubble. Review writers can also use Palore to publish their reviews to a larger audience.